Can You Fold It?

Grab a milk or juice carton and there's a fair chance you'd find that it's from Tetra Pak, a Swedish company that focuses on food packaging and processing solutions. A few months ago Tetra Pak invited ten people from around the world to a package design workshop aimed at brainstorming an improved design to one of their commercial packages. I qualified through their "Can You Fold It?" competition, in which contestants had to dream up a simple but creative way to close the end of a cardboard tube—which is basically what package manufacturers have to do.

Image from "Can You Fold It?" qualification phase

Tetra Pak

Tetra Pak's pioneering product was the Tetra Classic®, but probably more familiar is the Tetra Rex®.

The Tetra Classic®. Still in use today in some countries; some Singaporeans may recognize it from their childhood.
Photo by Tetra Pak (CC BY-SA).

The Tetra Rex®.
Cropped photo; original by Tetra Pak (CC BY-SA).

Read More